"Anyone with a qualified device can upgrade to Window 10, including those with pirated copies of Windows," a company spokesperson said. "They've done 'get legal' programs before, but those have always come with some kind of cost," said Michael Silver, an analyst with Gartner, referring to various initiatives, including one in 2007 aimed at prompting users to buy legitimate licenses. The move would be unprecedented for Microsoft, which has spent years, devoted significant resources and developed numerous technologies to battle piracy, notably in the enormous Chinese market, where an estimated three-fourths of all installed software is pirated. "Non-genuine" is Microsoft-speak for illegal copies.
The company is going to upgrade "all qualified PCs, genuine and non-genuine, to Windows 10," Microsoft confirmed today, reiterating what Terry Myerson, the chief of Microsoft's operating systems group, told Reuters.
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